Success in business is often determined by getting the simple basics right. One of these basics (regardless if you are an employee, an entrepreneur in your own business, or running a large operation) is about building and maintaining strong relationships. Relationships with suppliers, new prospects, existing clients, former clients, affiliates, service providers – everybody who plays a role in making your business successful.
Yes, most of us prefer to socialise and do business with people we KNOW, LIKE and TRUST, and our relationships will determine if we are known, liked and trusted. Whilst most business people are able to connect and establish relationships, many fall short on following up and maintaining the relationships. Failure to follow up or nurture your relationships will have a direct negative impact your bottom-line and therefore your business success.
Networking is well known to be one of the most effective mechanisms to build and develop business- and social relationships. After all, most of us prefer to socialise and do business with people we KNOW, LIKE and TRUST. Master networkers know that not only do they connect with and attract ideal clients as a result of networking, but they often have more influence in business and in the workplace as well! Learning how to network effectively can enhance your credibility and boost your business or career in a big way, BUT there are a number of critical do’s and don’ts.
Here are some practical pointers to guide you in becoming a Master Networker:
I have a personal motto that “Life is too short not to love what you are doing”. Unfortunately, many professionals have not yet discovered their true passions and purpose, let alone aligning their business, career or life choices to these.
Let’s take a closer look at PROFESSIONAL PASSION – It is not only the fuel that gets us out of bed in the morning, but it is also an essential differentiator in determining our probability to succeed in the long-run!
I personally think that most people, even highly successful achievers, at some stage or another feel that they could do with a little more confidence and courage in their lives. We live in a world where negativity often dominates the media. At both personal and professional levels we are often reminded of our weaknesses, shortcomings and what cannot be done. Whilst the media bombards us with subtle messages which highlight our shortcomings, we may also be reminded of what we lack by people closest to us – people who we actually rely on for encouragement and support. These all slowly erode confidence and courage.
The good news is that there are a number of proven techniques that, if applied consistently and on a regular basis, can help you to move beyond fear, doubt and uncertainty, and actually push up the level of confidence and courage you already have!
High achieving businesses and individuals have a common trait – They consistently look to find and follow the fastest, most direct path to profitability and success. Consistently working at doing the right thing, the most efficient and effective way, to get significant results in business and in life. It is called FOCUS!
Despite this principle being really straightforward and simple, so many business owners and professionals are still struggling daily. Some are not really clear what they should be focussing on, whilst others think they are doing the right things, yet they are heading for disaster.
Here are a few simple business success strategies and tips that, if implemented, can significantly improve professional focus, success and profitability:
One of the best ways to build a credible and prosperous business, is with loyal base of satisfied customers and clients. Raving fans who do repeat business, give glowing testimonials and refer others will actually become your unpaid sales-force through word-of-mouth marketing.
Unfortunately, in many industries and businesses, exceptional service is not really top of mind. Sure, there might be a mission statement that says something about “being client centric”, “customer oriented” or “customer is king”, but businesses are not always walking the talk.
Providing an exceptional client or customer experience is not difficult at all. It is about taking CONSITENT ACTION to create an authentic connection with a client or customer – focussing on the things that matter most to THEM, not you. It is really one of the easiest ways to differentiate your business in tough times!
There are obviously many ways to create remarkable client experiences, but here are my six top tips to improve client and customer satisfaction (and boost your sales at the same time).
Most small business owners and entrepreneurs are familiar with the situation. You feel you totally overwhelmed with the multiple roles and responsibilities you have in your own business. The more business you do, the more time you have to spend on “stuff” that are not your core business or “stuff” that you are not really good at. The result? You have less time for running and developing the actual business and doing what you are really good at.
Many small business owners feel that they just cannot justify employing dedicated people to focus purely on administrative, logistical or back-office tasks. As a matter of fact, most of us do not want the responsibilities and headaches that are associated with a full-time workforce!
There are a number of ways to deal with these challenges, regardless if you are a start-up, growing or established business. Some of the options include outsourcing, joint-ventures, contracting or virtual assistance.
Most successful people in business will admit that they did not get to the top of their game “all on their own”. In all stages of their professional and life journey, they all had someone to look up to – role-models or mentors. To succeed in business or in the workplace, we all have a need for insight that is wider than our daily and educational experiences. This is where mentoring becomes invaluable.
Mentoring, in essence, is a developmental partnership through which an experienced or trusted advisor provides support and guidance, shares knowledge, skills, information, and perspectives to foster the personal and professional growth of someone else. Mentoring can be formal or informal, but the power is that it creates a unique opportunities for collaboration, learning, goal achievement and problem solving.
If your business is not GROWING, it is DYING! Do you need some ideas to keep reinventing yourself? Here are 40 questions to stimulate your creative thinking about the development of your business.
1. How can I be more organised to save time and work more efficiently?
2. How can I improve my time management, i.e. do more with less or become more focussed?
3. Are there processes that I could streamline or do in another way, which would give me more time to personally deal with existing and prospective clients?
4. What additional, value-adding products or services can I offer to my existing clients or customers? ETC
Do you have a great marketing message that make ideal prospects sit up and take notice of you and your business? Are you consistently attracting the right people into your business? Yes? Then you should be congratulated – you are obviously doing the right stuff to effectively target and communicate with your ideal market!
If however you are not yet attracting enough ideal clients, or if you are battling to get your message across, you may want to ask yourself if you really have a clear, concise and compelling marketing message.
You do not have to feel stuck! Here are 7 easy steps to follow to create compelling marketing messages and copy….