Speaking Boosts Credibility and Builds Your Personal Brand
Speaking is really one of the most powerful ways to attract ideal business prospects and grow your business. It gives you the opportunity to connect, boost your credibility and create trust – all essential requirements to do business. After all, if you are the specialist in specific field, speaking gives you an opportunity to shine your light, share your knowledge and give others the opportunity to get to know you and what you stand for!
Unfortunately public speaking is also one of the most intimidating activities. Research has even shown that for the majority of people, public speaking is feared more than death! It need not be this way.
Because first impressions are lasting, you would want to make the most of each speaking opportunity, SO here are 7 simple tips to capture your audience’s attention, connect, make a great impression and inspire prospects to take action.
1 – Connect with your audience BEFORE you start.
Get there early, greet people as they arrive and make the personal connection. Your relationship with your audience starts before you begin your speech. This will not only help you feel at ease, but will also give you a glimpse your audience’s personal world and connect with them at an individual level.
2 – Prepare, Relax, Breathe!
Being well prepared will most definitely keep some of the nerves at bay.
When you’re nervous you tend to hold your breath. This actually makes you more nervous which makes you talk faster. Remembering to breathe correctly and deeply will send oxygen to your brain relaxing you and slows down your speaking pace.
You really have little reason to be nervous! Trust me, most people appreciate the courage it takes to get in front of people and speak!
3 – Share your own story
Do you have compelling story? Have you faced and overcome challenges in relation to the topic you are speaking on? People will appreciate that you are a real person facing similar challenges than they might have. If you can overcome your challenges, your audience may just be inspired to do so as well!
4 – Move around
Don’t be frozen in one spot, or hidden behind a podium. Get physical. This will keep you audience engaged and interested, as well as help you burn off some nervous energy.
5 – Keep eye contact
You need eye contact to authentically connect. Find the friendly faces and try to keep eye contact with a person throughout one thought. This one could be culturally sensitive so take care to know your audience.
6 – Share personal experiences
People love well thought out stories. They are engaging and often entertaining. It is easy for your audience to place themselves in the story and relate to a situation. The bonus is that people learn best and remember more through story-telling.
7 – Solve a problem!
Do what you do best. Solving problems from the stage is a great way to have your audience experiences your personal power. This can truly help you in converting prospects into future clients.
In conclusion, it is fair to say that public speaking may be daunting, but it is truly one of the best ways to get credibility and grow your business fast. Remember, your message is bigger than you. Don’t let your own fears and doubts stop you from sharing it. People are out there right now ready for what you have to say. Share it!
Here is a challenge for you and YOUR business – Have you included speaking as one of the ingredients in your marketing plan? If not, you need to seriously consider it – you will not get more business by sitting in your office or in front of your computer screen. Get up, get out and start connecting!
|Article supplied by: Gina Mostert, Business Strategist, Consultant & Coach
About the Author: Gina works executives, business leaders and companies in the services sector, helping them to think, plan and lead more strategically.